Research on Open Data and Transparency

What Did People Want to Know During the Debates?

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number 10

In the UK we have just had our one (and only) Leaders’ Debate involving seven of the UK’s main parties (Labour, Conservative, SNP, Liberal-Democrats, Party of Wales, The Greens and UKIP-though oddly excluding those from Northern Ireland). Here’s the top ten Google searches made during the debate, courtsey of Alberto Nardelli:

Google has been sharing with us the most googled questions through the debate. They were:

  1. Who is winning the leader’s debate?
  2. Who should I vote for?
  3. Who is Nigel Farage married to?
  4. What is a referendum?
  5. Where is Natalie Bennett from?
  6. Can I vote for the SNP?
  7. How do I register to vote?
  8. How tall is Nigel Farage?
  9. What is austerity?
  10. What does Plaid Cymru mean?


And the leaders in order of the popularity of their google search:

1. Leanne Wood

2. Nicola Sturgeon

3. Natalie Bennett

4. Ed Miliband

5. Nigel Farage

6. Nick Clegg

7. David Cameron

You can see analysis from the three way 2010 debate here and a very good article by Andrew Chadwick describing how social media has changed who has the power to shape such important ‘political events’, through opening up what he calls the political information cycle.

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